Our Story
The Story Behind Our Name
PLUR ABA was built on a simple idea: real progress happens when children feel safe, seen, and loved.
What PLUR ABA Means
PLUR stands for Peace, Love, Unity, and Respect—values born out of communities that believe everyone deserves to feel welcome exactly as they are. We chose them because they say, out loud, what we believe about every child we work with.
ABA stands for Applied Behavior Analysis, a well-researched approach that helps children build new skills by breaking big goals into small, achievable steps. It’s not about changing who a child is—it’s about giving them tools to communicate, connect, and thrive.
Put the two together, and you get our whole approach: proven therapy, delivered with heart.
Our Values
Mission & Values
Peace
We create calm, predictable spaces where children feel safe to grow.
Love
Every interaction is rooted in warmth, patience, and genuine care.
Unity
We work hand-in-hand with families as one team, toward shared goals.
Respect
We honor each child’s individuality, pace, and voice.
Our Approach
Four ideas guide everything we do.
Compassionate
We meet every child and family with kindness first.
Evidence-Based
Our methods are grounded in decades of published research.
Child-Led Pacing
We follow each child’s readiness—never rushing, never forcing.
Family Partnership
Parents and caregivers are part of every plan, every step.
Meet Our Team
Real bios and photos of our clinicians are coming soon—for now, here’s a peek at the kind of team you’ll meet. (Placeholder: replace with real team members, credentials, and photos.)
Team Member Name
BCBA, Clinical Director (placeholder)
Team Member Name
Registered Behavior Technician (placeholder)
Team Member Name
Registered Behavior Technician (placeholder)
Ready to meet our team?
Reach out today and let’s talk about your child’s journey.